Defining Audiences

At this current time, I haven't got a set idea of what Music Video I would like to create, however, I know that I want to have a target audience of the young, around the ages of 13-18 as this is an age gap I can do multiple things with. I would also like to aim my music video to those of the ABC1 which stands for the Upper Middle Class, Middle Class and the Lower Middle Class. The reason as to why I would like this target audience as I think it gives a range of things to what I can do.

The main-stream group are another audience I would like my music video to suit as they make up 40% of listeners who like the security and belonging that is attained within a group. This audience has a very wide range of music and styles and will allow me to have a large audience to aim at. Within the Values, Attitudes and Lifestyle, I would like to aim my music video towards those who are action-orientated as they are guided by a desire for social or physical activity, variety and risk taking. 


I would like to aim my video at actualisers, which are people who are successful with what they do, sophisticated and active. These people have high self-esteem and seek to explore, develop and grow. They consider image to be an important part for expression of independence and character and so they will value the image that I try to reflect in my video. I will also be looking at the free bird audience that is mentioned in the LifeMatrix. These are active and altruistic.